Our Seven Proven Principles of Destination Marketing Miles’ forward-thinking strategies and track record of proven results is driven by our Seven Proven Principles of Destination Marketing©. These Principles are applied to every aspect of the services we offer our clients. Inspiration Tell the stories of your unique experiences through immersive, engaging content. Authenticity Share the perspectives, insights and experiences of real people. Relationship Create meaningful connections and personal conversations with past and future visitors. Audience Put the needs and priorities of each visitor first to do the right thing for all stakeholders. Sense of Place Help visitors discover the “where” of your destination. Reach Provide great content where, when and how visitors want it in today’s connected, real-time world. Evolution Stay ahead of competitors through constant testing, quick adaptation and new technologies.